Kenichiro Yoshida, CEO of Sony, believes that video games will be “ubiquitous,” which is why he announced plans to expand PlayStation to PC, mobile devices, and cloud. Yoshida briefly revealed the brand’s development plans and discussed the future of the gaming industry. However, PlayStation will remain the main product of Sony Interactive Entertainment. This [future of gaming – ed.] will be ubiquitous. Wherever there are computers, users will be able to smoothly play their favorite games. PlayStation will still be our main product, but we will expand our game catalog to PC, mobile devices, and cloud. This also implies that Sony will invest in game subscriptions. Therefore, Sony prefers to offer a “hybrid” model within the PlayStation Network, combining subscriptions with traditionally paid content.